You're the visionary.
Stop playing operator.
You didn't build this to answer your own emails at 11pm.
Somewhere along the way "doing it all" started to feel like proof you cared. It's not. It's just the ceiling you built yourself.
HOW I GOT HERE
I didn't start out running a business. I started out running someone else's. Since 2018, I've been the right hand behind founders who couldn't afford to drop a single ball — the inbox at midnight, the launch that almost fell apart, the calendar nobody else could keep straight. Executive support in aerospace, fashion, a project coordinator seat at Microsoft — every room taught me the same thing: the founders who scale aren't the ones doing everything. They're the ones who know exactly what to hand off, and to who.
In 2025, I turned that into Ascend Crew with my co-founder Jonathan — so more founders could get what I used to give one person at a time.
In Mexican culture, the day isn't handed to you, it's earned. You sweep first. You tidy, you scrub, you make the whole house smell like a fresh start, before you're even allowed a sip of coffee. It's not a chore, it's a ritual, a little love letter to the day ahead. Growing up in Chihuahua, Mexico, I lived inside that ritual every single morning. Long before I ever heard the word "operations," I already knew exactly what it meant: clear the space, clear the mind, then go build something worth having.
01 | CHILDHOOD
I was born knowing exactly where things go.
Both of my parents were IRS auditors, so forget coloring books, I had green accounting ledgers and a front-row seat to spreadsheets before I could properly spell my own name. By ten years old, my dad opened my very first bank account teaching me to manage my money, my time, and my goals along the way. He gave me a cartoon vision board, so I could actually see where my money was going and set goals for it. And my dad? He played personal stockbroker, save consistently, and he'd double it. Best interest rate I've ever gotten in my life. I didn't choose order. Order chose me.
02 | University
I was born knowing exactly where things go.A degree in Financial Administration, official proof of something I already knew.
Before I could walk across the stage, I had to finish my internship. They handed me stacks of paperwork with no order to it and nowhere to put it. Nobody asked me to fix that. I did it anyway. That's when I understood: this wasn't a family quirk passed down like a recipe. It was a calling with my name on it. I graduated with a degree in Financial Administration. On paper, it was just a title. In reality, it was permission to keep doing what I'd already been doing my whole life.
03 | Accounting Firm
150 clients, zero chaos, all glow.
Every month, I kept order for 150 different clients — their documents, their deadlines, their taxes, filed right and on time. The green ledger sheets from my childhood, all grown up.
04 | Aerospace
Turns out precision isn't just for rocket scientists.
This is where I relearned precision, the real kind, where five millimeters off isn't a rounding error, it's a problem. Admin for an industry where nobody gets to wing it. The aerospace world doesn't do sloppy, and after that, neither did I.
05 | Fashion, NYC
Even glitter needs someone holding the clipboard.
An internship in fashion. A world built on image, and someone still had to keep the calendar and hold the chaos together. That someone was me, running errands around Manhattan, making sure the checks from Oscar de la Renta were picked up and deposited on time.
06 | Microsoft
Even a trillion-dollar company still runs on a spreadsheet.
As a project coordinator, I learned the principle holds no matter how big the company is: someone has to direct traffic. Monitoring requests, sorting priorities, clearing the queue, routing the chaos so both end users and internal VPs got what they needed, when they needed it.
07 | Today
The right hire isn't found. They're curated and trained.
The right hire isn't found. They're curated and trained.
As co-founder of Ascend Crew, I personally curate every candidate, and a team of experts trains them before they ever land in front of you. No resume roulette, no guesswork, just a dedicated Virtual Assistant, matched and trained around what your business actually needs to grow: your agenda kept, your emails answered, your clients followed up with, and your presence steady across whatever platforms your business shows up on.
JOIN THE CREW
Free weekly training.
Real talk. Real strategies.
Real people doing the work.
Join my free webinar and get access to the Skool community for founders who are done doing it all.
DIAGNOSE YOUR CHAOS
Take The Bottleneck Audit
Answer 20 quick questions.
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PICK YOUR POISON
Delegate your Everything.
Four ways Ascend Crew steps in so you can be the visionary again, not the assistant, salesperson, and CEO all at once.
Delegate your Inbox.
Four ways Ascend Crew steps in so you can be the visionary again, not the assistant, salesperson, and CEO all at once.
Delegate your Content.
Four ways Ascend Crew steps in so you can be the visionary again, not the assistant, salesperson, and CEO all at once.
Delegate your Ops.
Four ways Ascend Crew steps in so you can be the visionary again, not the assistant, salesperson, and CEO all at once.
Delegate your Event.
Four ways Ascend Crew steps in so you can be the visionary again, not the assistant, salesperson, and CEO all at once.
AND IF YOU NEED MORE…
Ready to go all in
at your event?
Lola Off Leash
Need me there? I show up at your event as your on-site right-hand and event success manager, bringing the same energy, warmth, and hustle I grew up with to run the room so you can actually be in it.
Podcast
Interviews
Whether we're talking delegation, building a business without burning out, or what it actually takes to hand off control, I show up with real opinions, real stories, and the kind of conversation your audience remembers.
Speaking Engagements
From summits to founder retreats, I bring the delegation talk that gets people rethinking how they run their business, part truth bomb, part practical playbook, always high energy.
University Talks
For the next generation of founders. I break down delegation, entrepreneurship, and building a career on your own terms, real talk, no corporate filter, straight from someone who's actually done it.
OUTSIDE OF WORK
Spread some LOVE
Delegation isn't the only thing I care about. A couple of causes close to my heart, if you've got a little extra to give.
Support the mission
If Ascend Crew's work has ever helped you breathe a little easier, consider paying it forward with a small donation to a cause I personally support.
Dogs looking for their people
A rotating spotlight on adoptable dogs who need a home as much as your business needs a right hand. Foster, adopt, or just share.
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